Jonathan Anderson Takes a Gamble on London’s Pimlico Road With New Homeware Flagship - Diina London - Your Intuitive Insights to London's Local Pulse

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Author name: Samantha Conti

Jonathan Anderson Takes a Gamble on London’s Pimlico Road With New Homeware Flagship

date Dec 15, 2025

the new store is dedicated to homeware and to designer Jonathan Anderson's personal passions. they range from 19th-century French watering cans with sensual curves to metal candle sconces delicate as bridal veils. the brand has shifted the focus of his signature label from fashion to london.

Source: wwd.com

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